{"id":239,"date":"2019-11-20T07:42:28","date_gmt":"2019-11-20T07:42:28","guid":{"rendered":"http:\/\/digilab.instifdt.bg.ac.rs\/?p=239"},"modified":"2019-12-07T23:08:41","modified_gmt":"2019-12-07T23:08:41","slug":"buducnost-big-data-u-drustvenim-naukama","status":"publish","type":"post","link":"https:\/\/digilab.instifdt.bg.ac.rs\/?p=239","title":{"rendered":"Big data: resurs dru\u0161tva ili elita"},"content":{"rendered":"\n<p>Pozivamo vas da u\u010destvujete u panel diskusiji o big data kao resursu dru\u0161tva ili elita koju organizuje <a rel=\"noreferrer noopener\" aria-label=\"Laboratorija za digitalnu sociometriju (opens in a new tab)\" href=\"https:\/\/digilab.instifdt.bg.ac.rs\/?p=239\" target=\"_blank\">Laboratorija za digitalnu sociometriju<\/a> <a rel=\"noreferrer noopener\" aria-label=\"IFDT (opens in a new tab)\" href=\"http:\/\/www.instifdt.bg.ac.rs\/\" target=\"_blank\">IFDT<\/a>-a i <a rel=\"noreferrer noopener\" aria-label=\"ICT Hub (opens in a new tab)\" href=\"https:\/\/www.icthub.rs\/\" target=\"_blank\">ICT Hub<\/a> u petak 20. 12. 2019. u 18:00 u ICT Hub-u (Kralja Milana 10). Ulaz je slobodan.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Analize big data omogu\u0107avaju nova korisna saznanja o dru\u0161tvu, ali otvaraju i prostor za manipulacije. Prikupljanje podataka mo\u017ee da se vr\u0161i direktno putem dru\u0161tvenih mre\u017ea sa neposrednom ili posrednom dozvolom korisnika, \u0161to name\u0107e eti\u010dka pitanja koja su aktuelna zahvaljuju\u0107i slu\u010daju medijski eksponirane Kembrid\u017e analitike, ali i novih zakona o za\u0161titi li\u010dnih podataka. Zbog toga se name\u0107e potreba da se podaci depersonalizuju kako bi se potom obradili u statisti\u010dkim softverima. Najnovija istra\u017eivanja baziraju se na celokupnom digitalnom otisku koji svaka osoba ostavlja za sobom.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">PANELISTI<\/h2>\n\n\n\n<div style=\"background-color:#FFFFFF;color:#000000\" class=\"wp-block-atomic-blocks-ab-profile-box square ab-has-avatar ab-font-size-18 ab-block-profile ab-profile-columns\"><div class=\"ab-profile-column ab-profile-avatar-wrap\"><div class=\"ab-profile-image-wrap\"><figure class=\"ab-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" class=\"ab-profile-avatar wp-image-339\" src=\"https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Mihajlo.jpg\" alt=\"\" srcset=\"https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Mihajlo.jpg 200w, https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Mihajlo-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><\/div><\/div><div class=\"ab-profile-column ab-profile-content-wrap\"><h2 class=\"ab-profile-name\" style=\"color:#000000\"><a href=\"https:\/\/www.linkedin.com\/in\/mihajlopopesku\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mihajlo Popesku (opens in a new tab)\">Mihajlo Popesku<\/a><\/h2><p class=\"ab-profile-title\" style=\"color:#000000\">Auspex International<\/p><div class=\"ab-profile-text\"><p>Mihajlo je biv\u0161i direktor istra\u017eivanja Cambridge Analytica. Od zavr\u0161enih studija na Univerzitetu u Notingemu on je bio anga\u017eovan od strane vode\u0107ih svetskih kompanija koje se bave inovacijama u analizi podataka i psihometriji. U kompaniji Auspex International, Popesku vodi najsavremenije data-driven kampanje u politi\u010dkoj areni.<\/p><\/div><ul class=\"ab-social-links\"><\/ul><\/div><\/div>\n\n\n\n<div style=\"background-color:#FFFFFF;color:#000000\" class=\"wp-block-atomic-blocks-ab-profile-box square ab-has-avatar ab-font-size-18 ab-block-profile ab-profile-columns\"><div class=\"ab-profile-column ab-profile-avatar-wrap\"><div class=\"ab-profile-image-wrap\"><figure class=\"ab-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" class=\"ab-profile-avatar wp-image-338\" src=\"https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Mirko.jpg\" alt=\"\" srcset=\"https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Mirko.jpg 200w, https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Mirko-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><\/div><\/div><div class=\"ab-profile-column ab-profile-content-wrap\"><h2 class=\"ab-profile-name\" style=\"color:#000000\"><a href=\"https:\/\/www.researchgate.net\/profile\/Mirko_Savic\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Mirko Savi\u0107 (opens in a new tab)\">Mirko Savi\u0107<\/a><\/h2><p class=\"ab-profile-title\" style=\"color:#000000\">Ekonomski fakultet, Univerzitet u Novom Sadu<\/p><div class=\"ab-profile-text\"><p>Pionir primene naprednih statisti\u010dkih metoda u oblasti ekonomskih nauka, Savi\u0107 je  Koordinator Erasmus+ projekta i studijskog programa Advanced Data Analytics in Business.<\/p><\/div><ul class=\"ab-social-links\"><\/ul><\/div><\/div>\n\n\n\n<div style=\"background-color:#FFFFFF;color:#000000\" class=\"wp-block-atomic-blocks-ab-profile-box square ab-has-avatar ab-font-size-18 ab-block-profile ab-profile-columns\"><div class=\"ab-profile-column ab-profile-avatar-wrap\"><div class=\"ab-profile-image-wrap\"><figure class=\"ab-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" class=\"ab-profile-avatar wp-image-192\" src=\"https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Ljubisa-1.jpg\" alt=\"\" srcset=\"https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Ljubisa-1.jpg 200w, https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Ljubisa-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure><\/div><\/div><div class=\"ab-profile-column ab-profile-content-wrap\"><h2 class=\"ab-profile-name\" style=\"color:#000000\"><a href=\"http:\/\/www.instifdt.bg.ac.rs\/researcher\/bojic-ljubisa-2\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ljubi\u0161a Boji\u0107 (opens in a new tab)\">Ljubi\u0161a Boji\u0107<\/a><\/h2><p class=\"ab-profile-title\" style=\"color:#000000\">Institut za Filozofiju i dru\u0161tvenu teoriju, Univerzitet u Beogradu <\/p><div class=\"ab-profile-text\"><p>Kao ko-autor softvera za analizu dru\u0161tvenih medija Ljubi\u0161a je bio anga\u017eovan na kreiranju psihometrijskih algoritama i inovativnih methoda. On je koordinator Laboratorije za digitalnu sociometriju IFDT-a.<\/p><\/div><ul class=\"ab-social-links\"><\/ul><\/div><\/div>\n\n\n\n<div style=\"background-color:#FFFFFF;color:#000000\" class=\"wp-block-atomic-blocks-ab-profile-box square ab-has-avatar ab-font-size-18 ab-block-profile ab-profile-columns\"><div class=\"ab-profile-column ab-profile-avatar-wrap\"><div class=\"ab-profile-image-wrap\"><figure class=\"ab-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" class=\"ab-profile-avatar wp-image-142\" src=\"https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/Jelisaveta.jpg\" alt=\"\"\/><\/figure><\/div><\/div><div class=\"ab-profile-column ab-profile-content-wrap\"><h2 class=\"ab-profile-name\" style=\"color:#000000\"><a rel=\"noreferrer noopener\" aria-label=\"Jelisaveta Petrovi\u0107 (opens in a new tab)\" href=\"http:\/\/isi.f.bg.ac.rs\/jelisaveta-petrovic\/\" target=\"_blank\">Jelisaveta Petrovi\u0107<\/a><\/h2><p class=\"ab-profile-title\" style=\"color:#000000\"> Filozofski fakultet, Univerzitet u Beogradu<\/p><div class=\"ab-profile-text\"><p>U svom istra\u017eiva\u010dkom radu Jelisaveta razmatra na\u010dine na koje je mogu\u0107e primeniti big data u sociologiji. Ona je zainteresovana za sociometriju i jedan je od inspiratora ideje da se istra\u017eiva\u010di okupe oko digitalne sociometrije u novoosnovanoj Laboratoriji IFDT-a.<\/p><\/div><ul class=\"ab-social-links\"><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mapiranje dru\u0161tvenih mre\u017ea, analiza sentimenta, pore\u0111enje\npodataka o preferencijama sa rezultatima popunjenih onlajn anketa i automatska\nanaliza fotografija neki su od osnovnih pravaca \u201ebig data\u201c istra\u017eivanja u\noblasti dru\u0161tvenih nauka.&nbsp; Tako na\nprimer, analiza sentimenta koristi lingvistiku i algoritme kako bi se do\u0161lo do\nzaklju\u010daka o kontekstu. Istra\u017eiva\u010di su ve\u0107 uspeli uspe\u0161no da mapiraju odnose\nblogosfera republikanaca i demokrata \u010dime su ustanovili da je pobedni\u010dka strana\nbila bolje povezana sa blogosferom van ovih politi\u010dkih grupacija. Istra\u017eiva\u010di\nsu tako\u0111e uspeli da pove\u017eu tipove li\u010dnosti sa lajkovima na Fejsbuku ustanoviv\u0161i\ntako da ekstroverne osobe imaju druga\u010dije preferencije od introvertnih osoba.\nJedan od zaklju\u010daka primene algoritama ve\u0161ta\u010dke inteligencije na fotografije sa\ndru\u0161tvenih mre\u017ea je da se mo\u017ee sa velikim nivoom ta\u010dnosti proceniti seksualna\norijentacija neke osobe. Ova istra\u017eivanja svakako imaju i svoju tr\u017ei\u0161nu\nprimenjivost, pre svega za kreiranje individualizovanih reklama u oblasti\ndigitalnog marketinga, ali se tako\u0111e jo\u0161 jednom name\u0107e pitanje da li je posredi\npobolj\u0161anje komunikacije ili manipulacija potro\u0161a\u010dima.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cilj panela jeste da razgovorom o potencijalu big data za\ndru\u0161tvo i dru\u0161tvene nauke osvetlimo aktuelna pitanja sa kojima se istra\u017eiva\u010di\nsvakodnevno susre\u0107u u ovoj oblasti:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Benefiti od upotrebe big data za dru\u0161tvene nauke i dru\u0161tvo.<\/li><li>Svrha i potencijal primene algoritama ve\u0161ta\u010dke inteligencije u analizi big data.<\/li><li>Eti\u010dnost analize big data \u2013 potencijali manipulacije.<\/li><li>Izazovi multidisciplinarnosti u analizi big data.<\/li><li>Budu\u0107i pravci primene big data u dru\u0161tvenim naukama.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">PETAK, 20. DECEMBAR U 18:00<\/h2>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">ICT HUB, KRALJA MILANA 10<\/h2>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d2830.558787522162!2d20.459575215047945!3d44.81017968486525!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x475a7a87b69c996d%3A0x2936b30b58b79674!2sICT%20Hub%20Playground!5e0!3m2!1ssr!2srs!4v1574268660485!5m2!1ssr!2srs\" width=\"600\" height=\"450\" frameborder=\"0\" style=\"border:0;\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">ULAZ JE SLOBODAN.<\/h2>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">REZERVI\u0160ITE SVOJE MESTO:<\/h2>\n\n\n<p style=\"text-align: center; padding-left: 80px;\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Pozivamo vas da u\u010destvujete u panel diskusiji o big data kao resursu dru\u0161tva ili elita koju organizuje Laboratorija za digitalnu sociometriju IFDT-a i ICT Hub u petak 20. 12. 2019. u 18:00 u ICT Hub-u (Kralja Milana 10). Ulaz je slobodan. Analize big data omogu\u0107avaju nova korisna saznanja o dru\u0161tvu, ali otvaraju i prostor za [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9,3,8,10,7],"class_list":["post-239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-analytics","tag-big-data","tag-digital-media","tag-panel-discussion","tag-research"],"featured_image_src":"https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/digi1-600x400.jpg","featured_image_src_square":"https:\/\/digilab.instifdt.bg.ac.rs\/wp-content\/uploads\/2019\/11\/digi1-600x427.jpg","author_info":{"display_name":"Uros Gavrilovic","author_link":"https:\/\/digilab.instifdt.bg.ac.rs\/?author=3"},"_links":{"self":[{"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=\/wp\/v2\/posts\/239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=239"}],"version-history":[{"count":73,"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=\/wp\/v2\/posts\/239\/revisions"}],"predecessor-version":[{"id":1313,"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=\/wp\/v2\/posts\/239\/revisions\/1313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=\/wp\/v2\/media\/707"}],"wp:attachment":[{"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digilab.instifdt.bg.ac.rs\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}