Jelisaveta Petrovic: Big data and climate change – A Sociological analysis

We invite you to a lecture “Big data and climate change – A Sociological analysis” organized by the Digital Sociometrics Lab and ADA Consortium on Wednesday, November 4th, 12:00, at the Institute for Philosophy and Social Theory (45 Kraljice Natalije St., 4th floor). Please fill out the form below to book your place.

Global climate change and its impact on human life has become one of our era’s greatest challenges. On the other hand, advances in big data analytics / data science have been welcomed with great hopes, as a one-for-all solution to many societal problems. However, despite the urgency and gravity of climate change, and the abundance of climate data, thus far data science has had little impact on furthering our understanding of climate change. This is a contrast from other fields such as advertising where big data has been a success story. One of the questions we wish to explore is what are the social barriers for using big data in solving climate change. The observed drawback in big data application in climate sciences, partly stems from the complex nature of climate data. Big data typically has been applied to ‘small problems’, which are well-structured cases characterized by repeated evaluation of predictions. Additionally, while considerable resources have been placed in the commercial and nation-security related uses of big data, significantly less money have been directed in scientific usage of big data (i.e. in climate sciences).


Jelisaveta Petrovic

Faculty of Philosophy, University of Belgrade

Jelisaveta Petrović is an assistant professor at the Department of Sociology at the Faculty of Philosophy in Belgrade. Her interest lies in digital sociology and critical data studies.

In cycle of lectures “Multidisciplinary Perspectives in Social Sciences” scholars from various fields examine points of intersection between technical sciences and humanities. We shall look into multidisciplinary approach as necessary counter stone of social research. How can neurosciences help to bring the puzzle together? What is socio physics? What is the take of engineers on artificial intelligence? Why do we need multidisciplinary perspectives in social sciences? DigiLab was brought up on an idea to bring together researchers from various fields. The goal is getting innovative results in social sciences. The cycle is co-organized by the ADA Consortium.
Download booklet of DigiLab Events in autumn semester of 2020 >

Erasmus+ project Advanced Data Analytics in Business (ADA/ADA Consortium) is funded with support from the European Commission, within Erasmus+ programme.

Digital Sociometrics Lab (DigiLab) at the Institute for Philosophy and Social Theory explores society through big data.